Why All The Hype Around Local Search?
Local search is the natural evolution of traditional off-line advertising, typically distributed by newspaper publishers and TV and radio broadcasters, to the Web. Historically, consumers relied on local newspapers and local TV and radio stations to find local product and services. With the advent of the Web, consumers are increasingly using local search search engines to find these local products and services online. In recent years, the number of local searches online has grown rapidly while off-line information searches, such as print Yellow Page lookups, have declined. As a natural consequence of this shift in consumer behavior, local product and service providers are slowly shifting their advertising investments from traditional off-line media to local search engines.
